The Paris Theory The co-founder of the Chevrolet company, William C. Durant, was a world traveler. During a visit to Paris, he was struck by the mesmerizing design on the hotel wallpaper. He tore a piece of the wallpaper and brought it back to the States, where it served as inspiration for the Chevy bowtie logo.

Why is the Chevy emblem called a bow tie?

It stands for the heritage and vision of Chevy vehicles, and has been used on the models at Chevrolet dealerships since 1913. ... The first possibility is that the bowtie was inspired by wallpaper that Chevrolet co-founder, William Durant, saw in a French hotel room.

Is the Chevy emblem a cross?

Chevrolet's emblem is a wide, slanted cross in gold and black. The design was originally introduced by co-founder for Chevrolet, William C. Durant in 1913.

When did Chevy change their logo to black?

The logo used today has been around since 2013, after the 2004 gold logo was replaced with a darker shade and the silver framing was made significantly wider.

When did Chevy go from blue to gold?

IIRC, mid 2004 they switched from blue to gold. Previously, blue was for cars, and the gold bowtie was for the chevy trucks. In mid 2004 they switched over to gold bowties for all models. So some 2004 models have blue bowties and some 2004 have gold.

The ORIGIN of the Chevrolet BOWTIE!

34 related questions found

What is a Chevy Cruze?

The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and a station wagon in 2012.

What color was the first Chevrolet?

1914 – 1934

The color scheme of the first emblem's version was light blue and gold with a white and gold lettering. This combination made the logo look elegant and luxurious. The wordmark was placed on the horizontal line of the Chevrolet cross.

Why are some Chevy bow ties black?

Off the bat, the black bow tie has no specific significance behind it. It is purely an aesthetic choice, with most Chevy models able to be optioned with either the “regular” gold bow tie or the newer black one. With most Chevy models offering it as an option, the black bow tie is proving to be quite popular.

What is the meaning of the Cadillac emblem?

First used on Cadillac cars in 1905 and registered as a trademark the following year, the coat of arms symbolizes pioneering and leadership in the automotive industry. ... The coat of arms is divided into two parts, a coat and shield. The couronne, or Coronet, symbolizes the six ancient courts of France.

What is Chevy's slogan?

Chevy's new slogan “Find New Roads embraces the spirit of ingenuity that has been in Chevrolet's DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development.

How did Chevrolet get its logo?

The co-founder of the Chevrolet company, William C. Durant, was a world traveler. During a visit to Paris, he was struck by the mesmerizing design on the hotel wallpaper. He tore a piece of the wallpaper and brought it back to the States, where it served as inspiration for the Chevy bowtie logo.

What is Chevy's official color?

The Chevrolet Logo is yellowish Golden in color and text inscribed below in the Black. The Yellow color reveals the innovation and Cheerfulness, Sportsmanship whereas the Black shade below reflects the bold and strong character.

What is the Corvette symbol?

The fleur-de-lis is a French symbol for peace and purity and literally means “flower of the lily.” Chevrolet originally wanted to use a family crest from the French ancestry of Louise Chevrolet, but could not find one in his past. They settled for the fleur-de-lis because of its French origin.

How did Chevy get its name?

Chevrolet got its name from famed Buick race car driver Louis Chevrolet. Louis joined forces with William Durant -- founder of General Motors -- to built the first Chevrolet Motor Company vehicle in 1911.

Why did Cadillac get rid of the wreath?

According to Andrew Smith, Cadillac executive design director, "The Crest remains a consistent symbol of Cadillac and our core values... Our goal was to evolve the emblem design to integrate with the new vehicle form while maintaining the core graphic elements that preserve its strong brand recognition."

What is the Buick emblem?

The current Buick logo, introduced in 2002, is all silver, highlighting the elegance of the brand. The emblem features gradient shades of grey to give it a more eye-catching look. However, the original colors of the tri-shield were red, white and blue in honor of the Scottish Buik family coat of arms.

Is Cadillac American?

The Cadillac Motor Car Division (/ˈkædɪlæk/) is a division of the American automobile manufacturer General Motors Company (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. ... It was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan.

Is Chevy changing their emblems?

The company changed the former blue square logo and launched a new website to reflect GM's new “Everybody In" campaign. This is the fifth logo change for the company. ... According to the Free Press, the logo's new color is meant to "evoke the cleaner skies a zero-emissions future will bring."

What is the oldest Chevy made?

The 1913 Series C Classic Six was the first car Chevrolet produced. Also known simply as “The Type C,” The Series C was originally built as a prototype in 1911 and then put to market in 1913.

What was the first Camaro?

The first-generation Chevrolet Camaro is an American pony car introduced by Chevrolet in the fall of 1966 for the 1967 model year. It rode on a brand-new rear wheel drive GM F-body platform and was available as a 2-door, 2+2 seat, hardtop, and convertible.

What was the first car Chevy ever made?

The Chevrolet company was founded in 1911 and its first car, the Series C Classic Six, was a large, finely crafted motorcar. Its large, 4.9L (299 cubic inches) six-cylinder engine produced 40 horsepower and enabled a top speed of about 65 mph.

Why are Chevy Cruze so bad?

The Chevy Cruze also reportedly had oil leaks from the engine, cooler lines, and transmission seals. ... The earlier models in this generation of Chevy Cruze even experienced complete transmission failures. Another GM service bulletin reported electrical problems caused by loose negative battery cables.

Why did Chevy discontinue the Impala?

There's a few reason for why Chevrolet is cancelling the Impala. One of which is that buyers just aren't buying these types of vehicles as frequently. ... Still, other GM vehicles like the Chevy Volt and Cruze, along with the Cadillac CT6, Cadillac XTS, and Buick Lacrosse were discontinued as well.